AlpenRoute Investment Management

AlpenRoute, an investment consulting firm in Seoul, wants to create a new design system for emphasizing their management philosophy for customers, ‘Progress through Contribution’.  The overall design mission for AlpenRoute is how to visualize their philosophy to all around the working environment from the identity design to space design.

First of all, we designed the symbol mark of AlpenRoute.  The new symbol mark expressed a growing tree-ring, which is composed of AlpenRoute’s alphabet initial A and R.  And this tree-ring shaped symbol mark idea extended to design patterns for various applications and space design named AlpenRoute Village, the concept of the mountain range with big trees.  


The project was succeeded by the space branding work which is made by the spatial and structural communication. *Co-work with Studio UNMET (Minsoo-Lee).

m1655 lab, INC. Seoul. Korea